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New Bases of Competitive Advantage
: The Adaptive Imperative
Martin Reeves, Mike Deimler
October 2009
As traditional strategies of position and capability become less durable, they must be supplemented with adaptive advantages, which include advantages in signals, systems, social value, simulation, and people empowerment. Organizations with adaptive advantage recognize the unpredictability of today’s environment and the limits of deductive analysis. They seek a favorable context in which new approaches to new problems can continuously emerge. Adaptive advantages thus enable them to unite reflection with execution and balance deduction with experimentation.
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